Google Ads / PPC
Hyper-targeted paid search campaigns built for maximum ROI and minimum waste.
Overview
Accelerate your growth with precision-engineered Google Ads and PPC campaigns. We utilize real-time bidding algorithms, precision tracking, and aggressive A/B testing to ensure every dollar spent delivers maximum return.
Our Approach
Our paid media team operates with surgical precision, continuously monitoring, tweaking, and scaling campaigns to reduce cost-per-acquisition while maximizing lead quality and overall volume.
Who This Is For
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Get in TouchCore Capabilities
- Search, Display & Video Ad Campaigns
- Advanced Keyword & Competitor Research
- Conversion Rate Optimization (CRO)
- Dynamic Retargeting & Audience Segmentation
- Comprehensive ROI & ROAS Reporting
How We Work
Account Audit & Research
We audit your existing campaigns (if any), research your competitors, and identify the highest-opportunity keywords.
Campaign Architecture
We build tightly structured campaigns with ad groups organized by intent — ensuring maximum quality scores and minimum wasted spend.
Ad Copy & Creative
We write multiple ad variations, A/B test headlines and descriptions, and continuously iterate towards higher CTR.
Optimise & Scale
We monitor daily, cut underperforming keywords, and systematically scale what's working to grow your returns.
Frequently Asked Questions
What is a good budget to start with Google Ads?
We recommend a minimum of ₹15,000–₹30,000/month in ad spend for most local service businesses to get statistically meaningful data. Highly competitive industries or national targeting may require more. Our management fee is separate from your ad spend.
How quickly will I see results from Google Ads?
You can start seeing clicks and leads within the first week. However, the first 4–6 weeks are a learning phase where we gather data, test variables, and optimise. ROI typically peaks from month 3 onward as campaigns are fully tuned.
What is the difference between Search ads and Display ads?
Search ads appear when someone actively types a query into Google — high-intent, bottom-funnel. Display ads appear on websites across Google's network — great for awareness and retargeting. We typically recommend Search as the primary channel with Display for remarketing.
Do I need a landing page for Google Ads?
Absolutely. Sending ad traffic to your homepage is one of the most common (and expensive) mistakes. A dedicated landing page with a single focused goal significantly improves conversion rates and Quality Scores, which lowers your cost per click.
Who owns the Google Ads account?
You do — always. We operate within your Google Ads account, not ours. If you ever end the relationship, you keep everything: the account, campaign history, conversion data, and all work product.